Amid the rising concerns on COVID-19, India’s leading Hindi news channel, ABP News, has taken the leap to make the viewers aware of the preventive measures against the spread of the virus through the impeccable reach of their social media platforms. ABP News has been the first channel to start a dedicated campaign to address the novel Coronavirus. The public awareness campaign called ‘#CoronaKoDhona’ has garnered tremendous traction on the social media pages of ABP News, with former legendary skipper, Kapil Dev & Honorable Union Minister, Smriti Irani joining the initiative.
For any news related to COVID-19, ABP News has been the leading domain on Facebook in the last 30 Days. (18th Feb to 18th March 2020; SOURCE: crowdtangle.com) With 5.42 mn total interactions, the Facebook page of ABP News has been miles ahead of its nearest competitor, Aaj Tak. In terms of video views, ABP News’ page has garnered 132.79 mn views, more than twice as of that of Aaj Tak which received 2.39 mn views. (18th Feb to 18th March 2020; SOURCE: crowdtangle.com) The video segment of the campaign has also been further promoted on YouTube, garnering tremendous engagement from the audience.
The recently launched campaign went on-air and on all ABP News social media platforms to strengthen the consciousness on the pandemic and ensure the safety of the people. With a message-driven hashtag – #CoronakoDhona, the intensive campaign comprised of awareness videos coupled with informative blogs & articles on the issue. The video campaigning comprised of 13 short clips featuring 13 ABP Anchors, presenting a short awareness message on the importance of handwashing. Driving home the message of good hygiene, the campaign emphasized on how washing hands regularly is one of the most critical measures in the fight against coronavirus.
Renowned ABP News anchors like Akhilesh Anand, Adarsh Jha, Astha Kaushik, Shobhna Yadav, Pratima Mishra, Anurag Muskaan, Rubika Liyaquat, Shagun Sharma, Sumit Awasthi, Aditi Arora, Yasser Usman, Vikas Bhadauria, and Shrivardhan Trivedi were instrumental in sharing the awareness message compellingly.
Speaking on this development, Mr. Avinash Pandey, CEO, ABP News Network said, “As a responsible news channel, we take it as our duty to ensure the betterment of the society. COVID-19 has emanated a sense of panic worldwide. When mankind is fighting a deadly pandemic, awareness and sensibility are the initial steps. Through this campaign, our aim was to safeguard the health of the people by providing requisite information on the virus so that preventive measures can be taken effectively, while also dispelling fear & worry on the pandemic.”