9X releases first-look of ‘Mahabharat’ logo
Popular Hindi entertainment channel 9X has released the first-look of the logo for its big budget show ‘Mahabharaat’, expected to start in August.
The full title of the show is ‘Kahaani Hamaaray Mahabharaat Ki’ and is produced by Balaji Telefilms.
The logo reveal campaign for viewers features three powerful creatives showcasing the logo of ‘Kahaani Hamaaray Mahabharaat Ki’ against three dramatic, elemental backgrounds ��� “rock”, “sand” and “sky” ��� with the legend, “Coming On 9X”.
The campaign, which began today in Mumbai, will roll out subsequently across key cities in the buildup to the launch of the epic series, which is one of the most keenly awaited shows this year.
Indrani Mukerjea, Founder & CEO, INX Media Pvt. Ltd. said, “We decided to start the logo reveal campaign for our viewers and the trade community through dramatic hoardings in the outdoors before the rains arrive. The logo and its reveal campaign have been created by INX Studio, and capture the essence of the dramatic excitement, realism and huge scale of the epic series.”
The creative brief for the logo was for it to stand head and shoulders above the crowd and embody the power and grandeur of the greatest story ever told. The stylized way that the metal has been cast in the form of letters which are sharp and edgy, depicts the concept of weapons and armour from the epic, while the circular illuminated form above all represents the ultimate Sudarshan Chakra of Lord Krishna. The elemental backgrounds of the logo reveal outdoor campaign have been chosen to further enhance the power of, and a sense of anticipation for, the epic on 9X.
