Times Network’s music and lifestyle channel, Zoom has partnered up with online fashion e-tailer, Myntra for its new look.
The channel underwent a brand refresh on Thursday with its new avatar “Zoom Styled by Myntra”. The channel logo also now reflects this.
MK Anand, MD and CEO, Times Network said, “We have changed the rules of stereotype partnership deals in the industry with our unique association with Myntra. The refresh to ‘Zoom styled by Myntra’ reflects the kind of real, conversational and multi-lingual entertainment that viewers in India are looking for. With an objective to beat viewer fatigue, we are innovating with content and triggering new conversations to find relevance with the changing consuming pattern of the youth.”
Speaking on the association, Ananth Narayanan, CEO – Myntra and Jabong, said, “As the nation’s leading destination for fashion, Myntra is constantly looking to innovate and make Fashion more accessible to consumers in India. With the Zoom TV association, our aim is not only to make fashion more accessible, but to make ‘buy it as you see it’ a reality.”