ZEE Americas’ music and lifestyle channel, Zing has confirmed that it will be overhauling its programming to target a more youthful American Asian audience.
ZEE Americas GM, Sameer Targe said, Zing is our sincere effort to expand the pie of viewership
toward the assimilated South Asians, who have a desire to consume South Asian/Bollywood
content that they can relate to.
Zing has aligned with the top 20 universities with the largest South Asian student populations for campus life programmes, including reality based dance competitions like ‘Raasadelphia’ which is held at an
Ivy-league institution every year. So many second generation South Asians have aspirations to
make it big in Bollywood but lack the access and connections.
‘Bollywood Dreams’ is a reality series where Zing brings Bollywood industry leaders to the US to teach aspiring filmmakers and actors first hand.
With the plethora of South Asian Film Festivals on the East and West coasts, the network has created a platform to highlight local independent films including shorts, long features, and documentaries alike.