In a twist to Zing UK’s schedule, the channel will introduce a weekly fiction slot starting in November.
Zing, which up until now has been predominately a music and Bollywood magazine lifestyle channel, will launch youth romantic drama ‘Pyaar Tune Kya Kiya’. The 13-part series is set in the heart of India, where it seeks inspiration from heart throbbing love stories of everyday. ‘Pyaar Tune Kya Kiya’ delves into the lives of star crossed lovers, played by the biggest celebrities on Indian Television. The weekly series demonstrates real love stories, where passion meets crime with a twist! Each story is bound in a rich mix of lover’s affection and devotion imprinting the minds of viewers.
Surbhi Jyoti went on to add, “Shooting Pyaar Tune Kya Kiya was so much of fun! I too am a narrator and my role is to ensure the pieces of each story are seamlessly put together for our viewers to follow. The stories are based on real love stories and are very touching. I always feel for the characters and their emotions on screen. I feel the series is unlike any show currently on television and our fans would love our new avatar!”
Speaking about Zing’s foray into this newly explored genre of fiction, Mr Vishnu Shankar, Programming Head at Zing stated, “Zing as a channel is skewed towards the youth audience. This fact becomes vital when we seek to provide varied content that keeps these youngsters coming back for more. So keeping in line with our philosophy, we are proud to announce Pyaar Tune Kya Kiya. It’s a show that’s different involves passionate, open ended love stories leaving the viewers empathizing with the antagonist rather than succumbing him to his wrong doings. The show is very bold in nature and has an amazing start cast including Sana Khan, Shaleen Malhotra, Pratyusha Banerji, Ayaz Ahmed and many more. The content is captivating even to me and we are extremely delighted to add this original series to our bucket of shows.”
Adding to the response Mr Anurag Bedi, EVP & Business Head- Zing stated, “We recently revamped the channel and positioned it as fun-loving and for the young. It has always been my personal belief that youth nowadays are bolder and follow their heart where ever it would lead them. Similarly for Pyaar Tune Kya Kiya we drew inspiration from the confidence of this younger generation. We tried to bring alive a novel concept to the regular love-fiction already on air by adding the unique touch of letting the audience decide for themselves the conclusion of each episode. It gives me great pride to launch Pyaar Tune Kya Kiya only on India’s wholly youth oriented channel.”
Previously, the channel aired locally produced British drama ‘Cloud 9’ but failed to click with viewers.
‘Pyaar Tune Kya Kiya’ launches on Sunday 2nd November at 20:00 on Zing UK.