Zing UK to air ‘Aye Zindagi’ this month

Zing will be broadcasting the youth fiction ‘Aye Zindagi’ starting this month.

The show, which aired in India earlier this year, is hosted by Rithvik Dhanjani. ‘Aye Zindagi’ will explore heartfelt and relatable stories of youngsters dealing with various situations and how they come out of it.

Dhanjani said, ”When I heard the concept of the show, what intrigued me were the realness of the stories. ‘Aye Zindagi’ touches upon stories that do touch our lives. And there is no preaching in the show.”

“There is no sending a message, not asking people to follow what’s right and wrong. It’s just reflection of life stories which appealed to me. It’s also first of a kind show for me different from the romantic shows I have done.Here, I am personally involved in all the stories. There are episodes where I am interacting with the characters of the story which is new,” he added.

Further speaking about the show, Vishnu Shankar, Business Head, Zing, said: “Youth is the most exciting and at the same time the most alarming stage of growing up. Struggling through peer pressure, parental control and mixed emotions, little chance do they get to introspect and think through life choices. And these at times lead to bad judgement.

“But there is always hope at the end of the tunnel and ‘Aye Zindagi’ instils that hope. Our endeavour is to tell life altering stories of youngsters who didn’t budge to the wrong and took a second chance at life.”

‘Aye Zindagi’ will air on Zing UK from Tuesday 11th April at 15:00.