Zing UK will be launching a new programme showcasing popular videos that have gone viral online on sites such as YouTube.
The 15-minute weekly show called ‘Grinds My Teeth’ will be presented by the channel’s golden boy Asad Shan, who currently presents Zing’s longest running locally recorded show ‘Brits Bollywood’. Incidentally, Shan’s production company Iconic Productions will be debuting into TV broadcasting with this show.
The show will also feature popular viral videos, highlighting the themes that are touching a chord with the people, whilst covering the latest and most interesting stories in the social world. Whether it۪s dating disasters, dinner parties gone wrong, business mess-ups, annoying families the show has it covered, playing on the lighter side of life. A new age show, Grinds My Teeth will not hold back viewers will cry with laughter and have a blast, like a few friends catching up on their daily life and what is rolling with them.
Archana Kanade, Business Head – Free-To-Air Channels, Grinds My Teeth will be Zing۪s yet another first-of-its-kind format. Zing۪s audience is young and social and in with what۪s trending. The new show will bring them what they already enjoy watching off the small screen to their living room in one spot. The show will allow Brit-Asians to laugh at and enjoy the fun aspects of being Asian. Zing is committed to being a front runner in innovative entertainment for the British Asian audience and in crossing boundaries and presenting a novel viewing experience with the audience at heart.
Asad Shan, Producer/Director and Frontman of the show: “I have always been a big fan of viral videos and a fan of the Seth Macfarlane type of humour. So presenting a show that hits today۪s audience is a delightful experience. TV production is a welcoming experience for Iconic Productions Ltd, and with my continuous wonderful relationship with Zing, the UK۪s no 1 Asian Lifestyle channel, this was a another great opportunity. It۪s great to be giving the audience the most wacky, crazy, awesome and funky show for Brit Asians, they will have a blast and Grind their teeth with me, I promise!
‘Grinds My Teeth’ goes on the air on Sunday 30th June at 17:30 and will repeated at various times during the week.