Zing to increase non-fiction & fiction content

Bollywood actress Shraddha Kapoor has been confirmed as the brand ambassador of ZEE Network’s youth channel, Zing.

The next phase of the channel will see the increase in fiction and non-fiction content. The long running series ‘Pyar Tune Kya Kiya’ has proved well for the channel. It’s next fiction launch will be ‘Aye Zindagi’ consisting of 13 episodes from mid-July. The channel will also launch the second season of ‘Bad Company’. It will return for 13 episodes also in July.

From October, Zing will pave the way for a non-fiction show, which will change the face of the channel. It will compete directly with MTV India and Bindass. The series will run for 26 episodes.

Kapoor will soon be seen in Zing’s next marketing campaign under the name #ThatsMyThing .