In a move to spruce up its weeknight content, BizAsia has learnt that ZEE Network’s popular music and lifestyle channel, Zing will be adding movies to weekday evenings from January.
Even though the channel has been registering record breaking numbers recently in official UK ratings, it is hoping to grow further on the back of daily Bollywood movies. Currently, the channel broadcasts a combination of playlist music shows and Bollywood magazine-type programmes during weekday evenings. However, from Thursday 1st January, the channel will begin screening Bollywood movies at 20:00 every weekday night.
Zing also airs movies everyday at 11:00 (weekday) and 12:00 / 21:00 (weekend).