ZEE Network has launched its Zing and Lamhe channels on TVPlayer, the fastest growing free live streaming platform in the UK with over 40 channels.
TVPlayer launched its Desi pack to cater for the growing popularity of South-Asian channels such as Zing and Lamhe. As part of the licensing agreement, TVPlayer has obtained live streaming, catch-up and network PVR rights in advance of a platform wide update scheduled to launch later in the year.
Neeraj Dhingra, CEO, Europe, ���ZEE entertains 700+ million viewers across 169 countries. Our channels Zing and Lamhe offer a distinct set of programmes that differentiates them from others in the market making them a great addition to TVPlayer platform. The content on both is aimed at a wide cross-section of the audience of all age groups and we are making it accessible across various types of platforms.�
Lewis Arthur, Platform Manager of TVPlayer, says, ���Zing and Lamhe have a huge fan-base in the UK and we are excited to provide another platform for their users to view great Bollywood shows and the best of Drama through these channels. Our Desi pack has been popular since we launched on TVPlayer, indicating the consistent and growing demand for this content in the UK.�