ZEE Network’s live and interactive weekday request show, ‘Zing Jukebox Live’ has been given an extension.
The show, which has been regularly attracting around 10,000 viewers in its 30-minute slot at 16:30, will from Monday 5th December fill the 16:00 – 17:00 slot on the channel. It is being increased by an extra half an hour.
‘Zing Jukebox’ is currently hosted by Natasha Asghar and Sujata Joshi. The show is also introducing a third presenter in the coming days. Asghar and Joshi, also present, ZEE TV’s ‘ZEE Companion’ lifestyle show, which targets an older audience.
BizAsiaLive.com understands that rival, B4U Music is planning to launch its own live shows next year and this could be another reason why Zing has increased its live elements on the channel. Zing currently dominates the Asian music/lifestyle genre in UK ratings. However, B4U Music is set to give it a run for its money, when B4U Music goes BARB in January.