Zing in trouble for exceeding advertising allowance

Broadcasting regulator Ofcom has found Zing in breach of exceeding the advertising allowance in an hour.

During monitoring, Ofcom noted that on 17th March 2013, Zing transmitted 2 minutes and 40 seconds more advertising than the amount permitted in a single clock hour.

Zing has apologised for the error and said that staff had been reminded to check part lengths carefully, even on programming received last minute.

Ofcom said it “is particularly concerned that despite these previous assurances by ZEE TV, its revised procedures have not proved sufficiently robust to prevent a further breach of Rule 4 of COSTA.

“In light of our concerns, Ofcom is requiring the broadcaster to attend a meeting to discuss its compliance processes and procedures.”