In a first for Asian TV in the UK, ZEE Network will
begin an interactive feature for all ZEEText users.
Viewers who would like their favourite movies and dramas
translated will have an option in the future to view
shows with ZEEText subtitles by clicking on to 888, just
like mainstream British channels. At the moment ZEE
programmes come along with compulsory subtitles which
are embedded into shows. The new feature will be
introduced later this year.