ZEE Network’s mobile platform application, Ditto TV has signed a deal to distribute more channels from the IndiaCast stable, the joint venture between TV18 and Viacom18.
The number of channels offered by Ditto TV will go up by 50 to strengthen its existing viewers and to reach out to new audiences that is increasingly turning to mobile phones, tablets, and laptops for infotainment.
The IndiaCast stable comprises 19 channels with 12 regional, five news, one entertainment and one music channel which includes Colors, MTV, CNBC-TV18, CNN-IBN, CNBC Awaaz, IBN7 and IBN-Lokmat, and the regional channels including ETV Bangla, ETV Bihar, ETV Gujarati, ETV Kannada, ETV Marathi, ETV Madhya Pradesh, ETV Oriya, ETV Rajasthan, ETV Telugu, ETV Urdu, ETV UP and ETV2.
Zeel Business Head-New Media Vishal Malhotra said, “This partnership with IndiaCast Media Distribution spells a momentous occasion for Ditto TV and takes us to the 50-channel mark, ensuring that we continue to delight our customers across the world with rich, premium and quality content, anytime, anywhere.”
Ditto TV already has partnerships in place with other leading content providers namely such as ZEE Network, Multi Screen Media (Sony Entertainment Television), Sri Adhikari Brothers, TV Today Network, BBC, and Big CBS. Only the Star Network channels are not currently available on Ditto TV.