ZEEL unveils new corporate identity

Just days after ZEE entertainment channels unveiled their new on-screen branding, its parent company, ZEE Entertainment Enterprises Limited has today undergone a new brand design.

The new logo, similar to the other ZEE channels, has a round circle with the use of the colour purple.

Punit Goenka, managing director and chief executive officer, ZEEL, said, “Our chairman, Dr Subhash Chandra’s vision and pioneering efforts caused a revolution in the country 25 years ago. Over time, ZEE has evolved from a television broadcaster into a media and entertainment conglomerate with businesses spanning across the spectrum, from broadcasting to music, movies, digital, live entertainment and theatre, providing an extraordinary range of entertainment to audiences around the world.

“Our new brand ideology – ‘Extraordinary Together’ is rooted in the philosophy that from collaboration comes strength to deliver the extraordinary. In a global company like ours with interests across diverse verticals and businesses, we believe that our ability to win lies in us being able to effectively come together and harness this strength to be extraordinary in the market.”

Presenting to you Zee’s new logo with exuberance. Welcome to the world of extraordinary. #ExtraordinaryTogether pic.twitter.com/vQ01shDMKM

— ZEE (@ZEECorporate) October 30, 2017