ZEE Network UK is reportedly planning to put its weight behind the launch of its English news channel, World Is One News (WION).
As a part of its strategy to put WION on the global map, BizAsiaLive.com understands that WION will launch free in the UK market first on iOS and Android mobile devices. The launch is expected to coincide with Diwali on 14th/15th November weekend.
A source close to the developments told BizAsiaLive.com, “The way we consume news and entertainment has changed incredibly over the last few months. With global news now much more accessible on mobile phones, WION will close a gap in the market with unparalleled news/current affairs programming. No shouting, no sensationalism and no fake news! WION will stand tall next to not just Indian rivals but international news brands.”
After a triumphant start in India, creating a world class English news channel, WION is gearing up to bring world-class journalism to the people of the UK who have long been waiting for a global English news network from India.
ZEE UK is expected to make an announcement about WION’s launch in the coming days.
At the time of filing this article, BizAsiaLive.com was awaiting a response from ZEE UK.