ZEE Entertainment Enterprises Limited has taken the decision to suspend live streaming of ZEE channels on its digital platform, ZEE5 to support the initiative of Cellular Operators Association of India (COAI).
Exchange4Media reports that the company has also switched HD content offered on ZEE5 to SD during the current crisis. It is said that ZEE5 has taken the measures to help the government and the entire ecosystem.
Punit Goenka, MD & CEO, ZEE Entertainment Enterprises Ltd said, “We appreciate this step taken by COAI and have extended our complete support. Apart from serving lower bitrate content, we also believe that disabling the streaming of LIVE TV Channels on digital platforms for a temporary time frame will save a substantial amount of internet bandwidth. Infact, we also believe that streaming of objectionable obscene content or pornographic content consumes enough bandwidth and should be curbed during such challenging times across the digital ecosystem. Strict action should be taken by the authorities against platforms which are streaming such content which is leading to bandwidth constraints.”