ZEE Entertainment Enterprises Limited has reached an agreement with Reliance Jio for a new deal, which will result in the broadcaster’s entire content library being streamed on Jio’s digital platform, with immediate effect.

This decision enhances the experience of 227+ million subscribers of Jio, giving them an access to ZEE’s rich and engaging content, which comprises of 37 LIVE TV channels.

In order to further integrate this strategic content alliance, ZEE5 App, the home of extensive digital content library of ZEE, which includes the Video on Demand (VOD) network content along with the recently launched ZEE5 Originals, Movies, TV Shows, Music Videos, Lifestyle shows, Kids shows and Plays, will also be available for download.

The alliance aims to leverage ZEE’s rich and hugely popular content portfolio and nationwide reach of Reliance Jio to serve customers with exciting and innovative content solutions.

Speaking on this decision, Amit Goenka, CEO, ZEE International & Z5 Global said, “We are extremely glad and excited about this positive development. As content creators our primary objective is to create rich and engaging content for our viewers across the nation and the globe. The expansive reach of Jio enables us to entertain a larger base of consumers with an appetite to consume content-on-the-go. Our content which spans across 12 Indian languages, empowers Reliance Jio’s value offering to its subscribers and we’re extremely glad to take this association forward.”

Akash Ambani, Director, Jio, said, “We are delighted that our esteemed customers will now have access to the engaging and diverse content from Zee Group. At Jio we are committed to providing our consumers the best of content from India and the world in our quest to accelerate digital inclusion in the country.”

ZEE Entertainment and Reliance Jio will jointly market the unique content offering by leveraging its independent consumer facing touchpoints.