ZEEL Q1 FY19: Domestic ad revenues jump by 22.3%


ZEE Entertainment Enterprises Limited (ZEEL) has reported the unaudited consolidated financial results for the quarter ending 30th June 2018.

For the first quarter of fiscal 2019, ZEEL reported consolidated revenue of Rs. 17,720 million. Earnings Before Interest, Tax, Depreciation and Amortization (EBITDA) wasRs. 5,657 million with an EBITDA margin of 31.9%. PAT for the quarter was Rs. 3,264 million.

Subhash Chandra, Chairman, ZEEL, commented, “The year has commenced on a positive note, for both the company as well as the economy. Government initiatives to aid the farming sector, coupled with the normal monsoon for the third successive year is encouraging for the rural economic growth. The growth in consumption, now being driven by rural as well, bodes well for advertising spends. In addition, increasing availability and adoption of digital medium, across different sectors, will have a positive effect on the country’s growth trajectory.”

Punit Goenka, Managing Director & CEO, ZEEL, commented, “We are happy with the all-round performance of our portfolio during the first quarter of this fiscal. Our domestic advertising growth of 22% was driven by higher ad spends across categories and increase in our network viewership share. Based on our discussions with the advertisers and the visibility on ad campaigns, we believe that the ad growth for the industry could be higher than the initial estimates for this financial year.

On the subscription front, TRAI has notified that the new tariff order will come into effect starting January 2019. We have started discussions with our distribution partners for seamless transition to the new regime. If implemented as envisaged, the regulation would be beneficial for all the stakeholders and could be a catalyst for ARPU growth. Even under the new regime we will be able to grow our subscription revenue at a healthy pace.

ZEE5, the company’s digital OTT offering, is already amongst the top-5 digital entertainment platforms in India. We are confident that the pace of subscriber addition will further accelerate with the roll-out of original content and exclusive movie premieres. We are on track to be the largest producer of digital content in the country and are committed to make ZEE5 the #1 entertainment destination for digital consumers.

Our domestic broadcast portfolio further increased its market share and continues to be the leading television entertainment network in the country. The increase in viewership share is across the markets with strong traction particularly in our regional channels. We believe that there is still room for monetizing the increase in market share, which will allow us to grow ahead of the market.”

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