ZEE Entertainment Enterprise Limited has struck a deal with British Airways for in-flight programming.

The airline giant will feature programmes from the ZEE Network channels across its flights from India. Programmes will be available free to customers on British Airways long-haul flights from ZEE Network services like ZEE TV, &TV, ZEE News, ZEE Cafe, Z Living and Living Foodz.

British Airways head of sales, Asia Pacific and the Middle East Robert Williams said, “We take pride in offering our customers a wide range of engaging, inspiring and above all, entertaining options in our in-flight entertainment. We are constantly on the lookout for programming that caters to the varied tastes and preferences of our customers, including regional content. Our introduction of Global Content Hub By Zee programming is a big step in this direction.”

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