ZEE Entertainment Enterprise Limited is planning to launch two new channels in Punjab and Kerala to boost its presence in the regional market.
BloombergQuint reports that the two channels will launch in the next fiscal. Punit Goenka told the outlet, “We will leave no stone unturned for Kerala and Punjab markets. From where we stand today, we see no opportunity for acquisitions, so it has to be greenfield,” he said. In Kerala, the company plans to launch a general entertainment channel while for Punjab, it will be a hybrid between music and films.”
In international markets, ZEE already runs ZEE Punjabi but faces competition from market leader, PTC Punjabi.