ZEE Entertainment Enterprises Limited has been making rather a lot of noise about its digital platform, ZEE5.
It has now been revealed that the successful launch of ZEE5 across India, will be followed by launches in key international markets – UK and USA in FY19, according to TelevisionPost.
Talking to the publication, ZEEL International and Z5 Global CEO Amit Goenka said, “In the coming year, we plan to further increase the reach of our existing channels through distribution and creation of localised content. On the distribution side, we are developing strategies for each market to ensure maximum reach of our content. On the content front, we are increasing our local programming for the Indian audience in select markets, which will be on an ad-funded model. We also plan to ramp up our programming initiatives for the native audience in select markets. In FY19, we will continue to further enhance our local programming initiatives in markets like USA and UK.”
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