ZEE Entertainment Enterprises Limited has announced a new digital platform, ZEE5.
As well as launching ZEE5, which replace the current Ditto TV and OZEE platforms, ZEEL also unveiled the new ZEE Network channel logos at an event in Mumbai yesterday. The change coincides with ZEE TV’s completion of 25 years. The new logos are being switched on each ZEE channel on-air tonight.
Punit Goenka, Managing Director Chief Executive Officer, ZEE Entertainment Enterprises Limited, was cited in DNA India saying, “The new identity is not any evolution, but a revolution of new belief towards being stronger as one family. The new colour of the logo is a sign of transformation. Over the next few weeks, we will see the rollout of ZEE5 across India and other global markets.”
He added, “ZEE5 India is poised to be the largest digital platform for Indian entertainment in the world. Bringing the best of live TV, Indian and international TV shows, movies and videos to viewers in the language of their choice and across all their internet connected devices.”
Amit Goenka, CEO, International Broadcast Business, ZEE Entertainment Enterprises Limited, said, “I see excitement in the air. We are going towards a new global destination. ZEE5 is a digital platform that is born out of passion to create something new for the industry, and we are going to create a new history in the coming 25 years.”
“I must mention that without the vision of our Chairman Dr Subhash Chandra, this would not have been possible today,” he said.