ZEEL announces launch of ZEE Punjabi in India
ZEE Entertainment Enterprises Limited has announced the launch of ZEE Punjabi in India.
The channel will go on air on Lohri, 13th January 2020. ZEE Punjabi’s new tagline will be ‘Jazba Kar Vakhon Da’ – the spirit to make the Vadde Sapne come true.
The legendary singer Gurdas Maan who has been associated with the channel says, “ZEE Punjabi laarahahaiPunjabiyon ki kahaani, Punjabiyo ke liye, Pehli baar Punjabi mein. I am always happy to give back to my land and I am even more happy that a network like ZEE is taking this initiative. I am looking forward to the launch of the channel and being associated with it!”
Commenting on the much-awaited launch of its first GEC in the region, Amit Shah, Cluster Head – North, West and Premium Channels, ZEEL said, “ZEE invests in understanding the pulse of Middle Class India and what drives people across different regions. We have had very successful regional channel launches across the country. With our consumer understanding and the innate ability of creating magic with our stories, we are now looking at the launch of ZEE Punjabi. Despite the highest TV penetration (88%) in the country, Punjab has a significantly low Time Spent and that is a factor of not having dedicated Punjabi content that does justice to the region and the culture. ZEE Punjabi is being launched by understanding the viewer’s need gap; for a culture that is so powerful, Punjab definitely needs its own authentic Punjabi channel. Intensive consumer work in the market has helped us understand the potential and craft the strategy for our content and brand. We are certain the audiences will resonate with the stories and fall in love with the characters.”
Speaking of the launch, Rahul Rao, Business Head ZEE Punjabi said, “We look forward to bring shows that are inspired from the region and its culture. Punjabis have a jazba and junoon which is very unique to them and our content is a reflection of that spirit. We have a strong line up of stories with themes familiar to Punjab, characters that people will fall in love with and faces like Gurdas Mann, Jazzy B, Jaidev Kumar, Sonu Kakkar and Sara Gurpal who are respected here! With over 20 hours of original content every week and a strong line up of world TV Premieres every month, we are certain of being wholeheartedly accepted by the Punjabi audiences.”
Heer Ranjha
The epic love saga featuring the Punjabi superstar Sara Gurpal as Heer
Mon – Fri at 20:30
Sa Re Ga Ma Pa
The superhit music reality show mentored by Gurdas Mann and judges Jaidevji, Jazzy B, Sonu Kakkar Sat-Sun at 20:30
Vilayti Bhabhi
A laugh riot comedy about Punjabis and their eternal Canadian dream
Mon – Fri at 21:00
Tu Patang Main Dor
A cross border love story based in 1980s
Mon – Fri at 20:00
Kamli Ishq Di
A show about Veer’s passion for the army and Maahi’s unabashed love for him
Mon – Fri at 19:30
Khasmanu Khani
A Punjabi sherni who wins her husband back
Mon – Fri at 19:00
Hasdeya De Ghar Vasdeya
A skit based comedy show with occasional celebrity appearances
Sat – Sun at 19:00
Jee Aaya Nu
A light-hearted morning chat show with a ‘saas-nu’ duo
Mon – Fri at 09:00
Aajo Jine Khedna Hai
A ground connect show that travels through the land of Punjab
Mon – Fri at 18:30
ZEE Punjabi will be available across all major cable, DTH, Freedish and digital platforms starting 13th January 2020. The channel will also be available on ZEEL’s digital and mobile entertainment platform, ZEE5.
