ZEEL acquires entire rights for SS Rajamouli’s ‘RRR’ for astronomical fee

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ZEE Entertainment Enterprises Limited (ZEEL) has reportedly spent an astronomical fee for the satellite and digital rights of SS Rajamouli’s upcoming release ‘RRR’.

PinkVilla reports that the rights also include of all languages including Hindi, Telugu, Tamil, Kannada and Malayalam. The film stars Jr. NTR, Ram Charan, Ajay Devgn and Alia Bhatt.

A source told the publication, “Bahubali was a smash hit on all mediums – theatrical, television, digital – and the trade is expecting the same from RRR too. The makers have sold the post release satellite and digital rights (All Languages) of RRR to ZEE Group for a humongous sum in the range of Rs 325 crore, thereby making it the biggest post release deal of all time. The satellite and digital rights have been transferred by Jayatilal Gada to ZEE Group.”

The digital rights of ‘RRR’ are for post theatrical release and not a direct-digital release, which has become the norm currently for new films.

Keep it with BizAsiaLive.com for more.

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