ZEE5 UK adds English channels from Narrative Entertainment in a unique distribution partnership
ZEE5 UK has entered into a distribution partnership with Narrative Entertainment, marking the first instance of an Indian streaming platform in the UK carrying channels from a major UK operator. The agreement brings a selection of Narrative Entertainment’s film, entertainment and children’s FAST channels to the service.
Six channels have been added to ZEE5 UK as part of the arrangement: ‘Great! Movies’, ‘Great! Romance’, ‘Great! Mystery’, ‘POP’, ‘Tiny Pop’ and ‘POP UP’. Their inclusion expands ZEE5 UK’s linear offering across multiple genres and age groups, complementing its existing catalogue of originals, films and live services.
The move reflects ZEE5 UK’s approach to serving a diverse and mature UK audience, where viewers increasingly expect both on‑demand and curated linear content within a single platform. The addition of the ‘POP’ children’s brands strengthens ZEE5 UK’s provision for younger audiences, while the ‘Great!’ channels introduce genre‑based film and entertainment options.
Parul Goel, Territory Head – Europe at ZEE Entertainment, said, “This partnership represents a meaningful evolution in how we serve audiences in mature markets like the UK, where viewers are defined by habits, convenience and choice rather than geography or language alone. By bringing trusted mainstream UK channels together with our premium originals, movies and kids’ content, we are building a more consumer‑centric platform that simplifies viewing while increasing depth and relevance. We are delighted to partner with Narrative Entertainment, whose well‑established channel brands and strong understanding of UK audiences make them a natural fit for our vision, and we look forward to building and expanding this collaboration as part of a more open, partnership‑led future for the industry, one that ultimately serves viewers better.”
The partnership also marks another notable development under Goel’s leadership. Over recent years, Goel has continued to distinguish ZEE’s international strategy by pursuing collaborations that broaden the company’s footprint and strengthen its position in competitive global markets.
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Fateha Begum, Commercial Director at Narrative Entertainment, said, “Our portfolio of quality programming, with such wide and enduring appeal, is a perfect complement to ZEE5 UK. This is a strong partnership that will support growth for both parties, and we share ZEE Entertainment’s vision of an increasingly partnership‑led future for the industry.”
For Narrative Entertainment, the agreement extends the reach of its channels to ZEE5 UK’s growing user base while maintaining the identity of its established brands.
The addition of these services further strengthens ZEE5 UK’s line‑up of more than 40 live channels, reinforcing its hybrid model of combining on‑demand streaming with curated linear viewing.
