After the phenomenal success of digital premieres of movies such as ‘Padman’ and ‘Parmanu’, ZEE5 will be premiering ‘Veere Di Wedding’ today (1st August).
Manish Aggarwal, Business Head – ZEE5 India said, “THEATRE KE BAAD, PEHLI BAAR is a property we created with Padman and are committed to reach incremental audiences by giving them blockbuster releases on ZEE5 straight after the theatre release and before the movie airs on broadcast channels. Padman, Parmanu and now Veere Di Wedding – the past two months have been exciting for us and the offering has been widely appreciated by our subscribers too.”
He further added, “Premiering a movie such as Veere Di Wedding, one that celebrates friendship, just ahead of Friendship Day is very special. With this, we are taking another step towards building a robust portfolio of content – original as well as syndicated.”
Commenting on the premiere, Ekta Kapoor, Producer, ‘Veere Di Wedding’ said, “When we decided to make Veere Di Wedding, we knew it was going to be nothing like anything else. These are girls who don’t conform to stereotypes and in fact go on to shatter glass ceilings, with pure entertainment. The unprecedented box office numbers sky rocketed Veere Di wedding into another space and I am excited about the big digital premiere on ZEE5.”
‘Veere Di Wedding’ revolves around four childhood friends Kalindi (Kareena Kapoor), Avni (Sonam Kapoor), Meera (Shikha Talsania) and Sakshi (Swara Bhaskar) and their unbreakable bond of friendship. Things start to change when the pack of four meets after 10 years. Exploring the themes of sexuality and sisterhood, the movie went on to create quite a stir among movie-goers, initiating conversations across platforms.