Digital platform, ZEE5 has confirmed it will be premiering ‘Padman’ this month, ahead of its screening on television.
The Akshay Kumar and Sonam Kapoor starrer will be available on the digital service from 11th May, before the film is aired on ZEE Cinema on Saturday 26th May at midday.
Talking about its digital release, Akshay Kumar said, “With millennials more inclined towards digital entertainment, we know where the future is. ZEE group has always been at the forefront to highlight social issues and Padman being a movie based on a social cause, there couldn’t have been a better digital platform than ZEE5 to premiere it.”
ZEE5 India Business head of digital Archana Anand said, “Padman has brought about a phenomenal change in the way society is looking at menstrual hygiene and we are proud to showcase the film on our platform. The movie is a take on a subject most Indians are reluctant to talk about and Padman puts it on the forefront which is a commendable effort. By associating with Saafkins, ZEE5 is doing their little bit via #KadamChotaChangeBada to contribute to the worthy cause and make a difference in the lives of underprivileged women.”
ZEE5 is currently available on monthly subscription in India.