ZEE5 to launch 20 original shows before April-end
ZEE Entertainment Enterprise Limited has announced the launch of 20 new original shows, which will go live on its digital platform, ZEE5 before the end of April.
Spearheaded by Amit Goenka, CEO – ZEE International and Z5 Global, ZEE5 ORIGINALS marks ZEE5’s foray in the original content space,making it the biggest content hub in India. ZEE5 ORIGINALS, will include a holistic mix of web-series and short films, strives to create an immersive experience for audiences with its potent content offerings across 6 languages – Hindi, Marathi, Tamil, Telugu, Malayalam and Bengali. The streaming of ZEE5 ORIGINALS in stills ZEE5’s supremacy in creating a multi-lingual experience, with content across 7 genres – Thriller, Drama, Action, Comedy, Satire, Biopics and Reality.
ZEE5 will also add one new web-series each month in each of the aforementioned languages, and one new short film. By the end of March 2019, ZEE5 will host over 90+ original shows.
“With the launch of ZEE5 ORIGINALS, we are set to take the reach of ZEE5 to the next level with an unparalleled depth of content offerings,” said Amit Goenka, CEO – ZEE International and Z5 Global. “Our aim, with ZEE5, is to present thought-provoking and relatable content which stirs emotions, triggers conversations and leaves the viewers feeling entertained and refreshed. Using our expertise as a global content company, ZEE5 ORIGINALS will feature a library of exclusive content which is relatable, understated, bold, progressive and layered making for an immersive experience keeping our core target engaged and stimulating their entertainment appetite in a language of their choice. ZEE5’s technologically superior interface, be it Voice Search, Progressive Web App experience, Content Download options, Multi-CDN strategy for an optimized video viewing experience, and multi-platform support have set it apart in the industry, making way for a ‘glocal’ content consumption shift amongst consumers.”
Outlining the OTT platform’s long-term vision, Archana Anand, Digital Head, ZEE5 India said, “The OTT audience in India prefers to consume on-the-go content which is also downloadable and accessible offline. Keeping this in mind, we have designed a robust content line-up, through ZEE5 ORIGINALS, across deeply invigorating genres which is introspective and creates a rich linguistic experience. ”
This Spring, ZEE5 ORIGINALS will feature 20 Originals – a mix of web-series and short films – in 6 languages. This includes 9 Hindi web-series (Karenjit Kaur, Life Sahi Hai 2, Lockdown, Babbar Ka Tabbar, Zero Kms, Table Number 5, The Story, The Big Cover Up, Dhatt Teri Ki) and 3 Hindi short films (Mehmaan, Tamashree, Sone Bhi Do Yaaron). For the users looking for a lingual experience, ZEE5 is launching 2 Marathi web-series (Liftman, Horn OK Please), 2 Telugu web-series (Nanna Koochi, Chitram Vichatram), 2 Tamil web-series (Kallachirippu, America Mappillai), 1 Malayalam web-series (Utsaha Ithihasam) and 1 Bengali movie (Aranya Deb).
This exciting content line-up will also feature some of the biggest and most entertaining faces from the world of Indian entertainment including Sunny Leone, Badshah, Sumeet Vyas, Swara Bhaskar, Shakti Kapoor, Swanand Kirkire, Mohan Kapoor, Bhau Kadam, Naga Babu, Raftaar, Naseeruddin Shah, Raima Sen, Aparshakti Khurana, Naveen Kasturia, MaanviGagroo, Kailash Kher, Shekhar Ravjiani, Sachin-Jigar, Jonita Gandhi, Shirley Setia, Darshan Raval, Neha Bhasin, MallikaSherawat, Rupali Bhosle, Jisshu Sengupta, Saheb Bhattacharya, Ayesha Raza, Avneet Kaur, and celebrated filmmakers like Luv Ranjan and Ankur Garg, Q, and Tamil director Karthik Subbaraj amongst many more.
