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ZEE5 Global to offer ‘Add-ons’ to other streaming platforms

ZEE5 Global has today announced a strategic move to aggregate multiple South Asian streaming platforms within the ZEE5 Global platform with the launch of Add-ons in the US.

ZEE5 Global Add-ons will offer subscribers in the US a single-window to access their favourite South Asian entertainment platforms on the ZEE5 Global platform itself, with Add-ons pricing starting from $1.49 onwards.

ZEE5 Global Add-ons was unveiled by Mr Amit Goenka, President, Digital Businesses and Platforms and Ms. Archana Anand, Chief Business Officer, ZEE5 Global at an event in Mumbai attended by Bollywood & Regional celebrities, industry stalwarts and others.

“The launch of Add-ons on ZEE5 Global is a significant milestone, further cementing our leadership position as the No.1 South Asian streaming platform in the US market,” said Ms. Archana Anand, Chief Business Officer, ZEE5 Global, “Add-ons will bring the best of South Asian content from multiple streaming platforms within ZEE5 Global for the diaspora in the US and soon globally, and at the best possible value.”

ZEE5 Global Add-ons currently offers content across languages from streaming platforms like Simply South (all South Indian languages), Oho Gujarati (Gujarati), Chaupal (Punjabi, Bhojpuri, Haryanvi), NammaFlix (Kannada), EPIC ON (Hindi) and iStream (Malayalam) with at least six more being onboarded.

Ss a first for ZEE5 Global, Gujarati content will be available on the platform to delight the huge Gujarati-speaking diaspora in the US.

ZEE5 Global Add-ons partner titles will further add to the platform’s huge catalogue of over 250,000 hours of movies, TV shows, and originals across languages.

Mr Amit Goenka, President – Digital Businesses & Platforms, ZEE Entertainment Enterprises Ltd. said, “As digital entertainment consumption and delivery models evolve in the global landscape, addressing the growing consumer demand for engaging content and a seamless, personalized experience that combines accessibility and affordability is the need of the hour. With the launch of our aggregator platform ZEE5 Add-ons, we aim to unite the entertainment ecosystem for the discerning viewer to build a robust monetization opportunity for multiple players in the global markets. We are pleased to have on board some of the most renowned names offering South Asian content to the diaspora audience, and we look forward to building a healthy partnership by enhancing capabilities in the realm of content creation and distribution by establishing ZEE5 Global Add-ons as the single destination for all South Asian content.”

Sharing her vision for ZEE5 Global Add-ons, Ms Archana Anand, Chief Business Officer, ZEE5 Global, added, “As the foremost South Asian streaming platform in the United States, ZEE5 Global has played a crucial role in connecting the South Asian diaspora with their cultural roots. Building on our leadership, the natural progression was to evolve into the premier aggregator for South Asian entertainment. Add-ons will help address challenges such as content and consumer fragmentation and empower subscribers to effortlessly access their preferred content at one destination. It also benefits our partners, who can bank on our extensive reach in the US and save on customer acquisition and marketing costs.”

With Add-ons, users will now have just one app to download, only one login and a single password to remember. Billing and payment is also simplified through a single platform for all streaming subscriptions. Personalized recommendations across languages, unified user interface and search across platforms, and an ad-free viewing experience are just some of the other key benefits for consumers in the US.

ZEE5 Global Add-ons is available across platforms like Android, iOS, www.zee5.com, Fire TV, Apple TV, Roku, and Samsung TVs.

It is not currently known whether the Add-ons feature will be available in the UK.