ZEE5 Global appoints DMS as its ad sales partner for Middle East market

ZEE5 has appointed DMS – the digital arm of Choueiri Group, as its Exclusive Media Representative for the Middle East market.

ZEE5’s content caters perfectly to not only the South Asian diaspora in the Middle East but also the local population that loves Bollywood movies.

Commenting on the announcement, Archana Anand, Chief Business Officer, ZEE5 Global said, “We’re excited to introduce brands and advertisers in the Middle East to ZEE5 and help them effectively reach out to their desired audiences. Our tie-up with DMS is part and parcel of this drive to make ZEE5 a premier advertising platform for regional advertisers in the market.”

DMS’ Chief Operating Officer, Michel Malkoun also expressed his views on the new partnership and stated, “We are excited to partner up with ZEE5, and welcome them to the DMS family. As video content leaders in their own respective right, we are confident that ZEE5 will be able to extend unmatched audience engagement opportunities to regional brands”.