ZEE5 claims lead in digital space in Bangladesh, Pakistan & Sri Lanka

Just a month after launching its campaign #ShareTheLove for Pakistan and Bangladesh, ZEE5 has claimed victory as the No. 1 entertainment platform in both Bangladesh and Sri Lanka, and No.2. in Pakistan*. With this quick climb up the charts, ZEE5 becomes the fastest growing OTT platform across these markets, and as Amit Goenka, CEO, ZEE International and Z5 Global puts it “We intend to replicate this winning streak across the globe.”

Amit Goenka, CEO, ZEE International and Z5 Global said, “Bangladesh, Pakistan and Sri Lanka are high priority markets for us as we start our phased rollout globally, given the huge affinity for our content in these markets. Becoming the No.1. platform in these markets in such a short period of time is great news, and we’re extremely happy to see such a strong response for ZEE5 here.”

Archana Anand, Chief Business Officer – ZEE5 Global said, “We are beyond excited to get to this leadership position so soon into our launch. This only reaffirms our decision to prioritize these markets. We’ve also closed out some huge business partnerships which we will shortly announce. It’s heartening to see ZEE5 win over hearts, one country at a time.”

*Source: SimilarWeb as on 2nd Feb, 2019