ZEE5 boosts presence in Australia with Lebara

ZEE5 today announced a new partnership with Lebara Australia to bring the largest library of entertainment content for South Asians to Lebara customers down under.

Available in 17 different languages, ZEE5 offers subscribers 100,000 hours of on demand movies, Originals, TV programs, videos and news content. From September, Lebara Australia customers will be able to get a six-month ZEE5 subscription bundled with select prepaid plans.

Archana Anand, Chief Business Officer, ZEE5 Global, said that Australia is a key market for ZEE5 as the digital entertainment destination continues to expand globally.

“Australia is an extremely important market for us as we expand across the globe and we’re extremely excited to announce our very first partnership with a key local telecom operator like Lebara Australia.”

“With this partnership, we’re looking to increase our presence in Australia through Lebara Australia’s subscriber base which will now have access to the best of Indian entertainment on any device of their choice,” continues Anand.

Ash Saini, General Manager, Lebara Australia, said, “We are thrilled to have partnered with ZEE5 in Australia and we cannot wait for all our users to sample the huge library of content that ZEE5 has to offer.”

“With a huge appetite for Indian entertainment amongst our ethnic market, we are very excited to launch our bundles with ZEE5 subscriptions and we aim to ensure that every individual on the go uses ZEE5 as a one stop destination to consume the best of Indian entertainment,” continues Saini.