ZEE5 has announced a slate of new Tamil offerings including web shows and movies.
The new launches will coincide with the recently announced special subscription pack for Tamil audiences consisting of Before TV content or popular ZEE Tamil shows, world digital premieres and Originals.
ZEE5 Tamil Originals will include ‘What’s up Velakkari’, ‘Auto Shankar’, ‘Mitta’, ‘Postman’ and ‘Thiravam’.
‘What’s up Velakkari’ will introduce you to a high intensity drama in the modern-urban space with three main protagonists – a husband and wife and their house maid. ‘Auto Shankar’ is a web-series based on the true horrific incidents of six murders in two years committed by Shankar and his gang. ‘Mitta’ revolves around two stoners who get themselves into different events of trouble. ‘Postman’ is a story of a man who meets with an accident that puts him in a coma. 20 years later, he wakes up from the vegetative state and he sets out on a mission to deliver the letters that he couldn’t. Thiravam is an intriguing tale of a man who claims to have found a holy grail, the world’s most needed fuel for motors to run and the trivia around it.
The platform will also be launching Original movies – ‘Oru Pakka Kadhai’, ‘Kalavu’ and ‘Sigai’ exclusively for their audience.
ZEE5 India business head Manish Aggarwal commented, “South India is an important market for us. We are strengthening our presence with a strong content line up complemented by region specific subscription packs. We have a huge consumer base across the metros and our aim is to have a value pack that caters to the regional language preferences of audiences in the tier 2 cities, towns and villages that have shown huge potential.”
ZEE5 India programming head Aparna Acharekar said, “The Tamil audience has shown a phenomenal response to the regional content on the platform, and with a power packed content line-up the response will only keep getting better. We are delighted to associate with so many renowned actors who resonate with the audience to give the story a local flavor. The strong content line up complemented by our recently launched Regional Subscription pack makes it a unique proposition.”
Speaking about the launch, Oru Pakka Kadhai director Balaji Dharanidharan said, “Digital is one of the fastest evolving platforms in entertainment and we are thrilled that ZEE5 is bringing international quality content to the Tamil audience’s portable screen. I was waiting for this moment and am excited that it’s launching finally on a platform which has no leaps and bounds.”
Speaking about the launch, Actor Kathir said, “Sigai is a one of a kind show which brings a great concept in an edgy presentation. The concept of the show is very intriguing, and we are glad to present this show on ZEE5. With its extensive regional reach, we are confident that our story will relay out to a much larger language audience. We are certain that this show will give audience incredible value for their money.”