ZEE World posts record viewing figures

ZEE Network’s first English entertainment channel, ZEE World targeted specifically for African viewers has today announced their first week of official ratings post 30 days on air.

Ratings revealed that ZEE World ranked in the top 10 channels on the DStv platform within the English general entertainment space. The channel, which launched on 3rd February, is the first of its kind fully dubbed in English, showcasing Bollywood movies, series, reality and variety shows and much more.

“ZEE World delivered a weekly GRP of 31 which is an impressive figure for a new channel on a pay platform. Almost all the original telecast of programmes on Zee World has appeared within the top 50 programme list which is a great success for us. We are pleased with the results and can only grow from strength to strength,” says ZEE TV South Africa’s CEO, Mr. Harish Goyal.

ZEE World’s leading series, ‘Laali’ was positioned 17th in the top performing programmes within all the English GEC programmes having more than 30 sec average time spent per viewer; almost double than the leading series on other channels.