ZEE has today unveiled a corporate brand film which will reinforce its vision to welcome the entire world to be a part of the ZEE Family in an unique and creative manner.
The musical film, which has been created by Scarecrow Communications, blends people from various countries staying with Indians like a joint family – working together, enjoying rituals and celebrating festivals in an Indian style. It reflects the essence of ZEE�۪s brand image, conveying that it has been a cultural ambassador of India, to millions of viewers across the globe for more than two decades. The network has also roped in Hot Films Production Company for the film.
ZEE�۪s head corporate brand Roland Landers said in a press release: “I am extremely glad to unveil the new brand film. ZEE�۪s brand positioning envisions its world as a unified family, without any caste, boundary or religion, which this film has beautifully brought to life showcasing a blend of multiple nationalities celebrating togetherness.”
Manish Bhatt, founder director, Scarecrow Communications, said: “It was like an opportunity to create this one-of-its-kind world anthem. Creating communication for the brand that connects with more than 700 million viewers and over 169 countries was a mammoth as well as a prestigious assignment for Scarecrow. We are confident that this communication will establish the perfect connect with the audience.”
A roll out of the film is planned on all ZEE group channels, social media platforms, the company�۪s newly launched corporate website and on-ground properties.