ZEE UK to play ‘Don’ movie promos?

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After the much talked about rift between ZEE Network and Yashraj Music, which saw the promos and commercials of Fanaa , getting withdrawn from the channel, the ZEE Network – T-Series dispute came out in the open. BizAsia.co.uk told you exclusively about the altercation on the day it became public, full story here.

The question we raised was whether ZEE would lose out on content and advertising revenue from the forthcoming blockbuster, ‘Don’, to which T-Series holds the audio rights.

While the differences between ZEE and T-Series on the music front are yet to be resolved in full, on the pre-release promotional front, which is a different area altogether, we hear that the film’s producer [Excel Entertainment] and international distributor [UTV] have justifiably issued a NOC to ZEE’s UK & US offices authorising airplay of the film’s much-awaited songs and promotional content of the film on ZEE TV and ZEE Muzic.

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