ZEE UK named Media Brand of the Year 2025
ZEE Entertainment UK has been named Media Brand of the Year 2025 at the British Asian Media Awards.
This award celebrates ZEE’s exceptional growth in visibility, recognition, and popularity, not only within the Asian diaspora but increasingly among mainstream viewers.
In 2024, ZEE Entertainment strategically amplified its media footprint, expanding from a select number of TV channels and streaming apps to a more comprehensive network through the launch of new channels, highly impactful brand campaigns, and strategic collaborations nationwide. This effort firmly established ZEE Entertainment as the most prominent media brand in the UK.
ZEE’s success is highlighted by the success of its long-running ZEE TV and ZEE Cinema channels. Additionally, ZEE One UK, the UK’s first fully dubbed English-language channel showcasing Indian content, was launched last year. ZEE One UK successfully bridged cultural divides, becoming a go-to destination for English-speaking audiences eager to enjoy Indian programming. Building on this momentum, ZEE Punjabi was launched as the UK’s first Punjabi GEC channel, connecting with 700,000 Punjabi diaspora, and enriching the cultural landscape on major platforms like Sky and Virgin Media. Demonstrating a commitment to expanding its European footprint and catering to diverse audiences, ZEE Entertainment also launched several localized ZEE One feeds in 2024, adding to its repertoire. ZEE One Germany which targets German-speaking audiences in Germany, Austria, and Switzerland, was joined by ZEE One France that now serves audiences in France, Belgium, and Luxembourg. These channels deliver Bollywood films and Indian television series dubbed in local languages, broadening access to South Asian entertainment.
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Further extending its reach, ZEE Entertainment collaborated with Samsung TV Plus to launch &TV. By focusing on channels that cater to diverse audience segments – from Bollywood lovers to Punjabi families – ZEE Entertainment demonstrates a keen understanding of its viewers and a commitment to delivering relevant, engaging content.
“We are incredibly proud to be named Media Brand of the Year 2025,” stated Parul Goel, Territory Head Europe, “This recognition underscores our unwavering commitment to delivering high-quality, diverse content that resonates with audiences across the UK and Europe. We remain dedicated to expanding our offerings and solidifying our position as the leading provider of South Asian entertainment.”
