ZEE Entertainment Enterprises Limited UK operations has been named the associate sponsor of Salman Khan’s Da-Bangg UK tour.

The two-date concert, which is being held at Barclaycard Arena in Birmingham on Saturday 16th September and Sunday 17th September at The O2 London, will see Khan return to UK shores after 12 years. He will be joined by Sonakshi Sinha, Jacqueline Fernandez, Prabhudeva, Daisy Shah, Maniesh Paul, Sooraj Pancholi, singers Baadshah and Kamaal Khan.

The show was announced a few weeks ago, with Lyca as the presenting sponsor. It will be the exclusive partner for online and radio coverage through its Lyca Radio stations and ChilliTickets.

ZEE Network will now use the event to push out its ZEE TV brand, which recently joined the Sky Original Pack. The broadcaster has tied up with some of the biggest events in the UK this year including concerts and melas. The event will now be touted as “Lyca presents Da-Bangg the Tour 2017, in association with ZEE TV.”

At the time of filing this article, BizAsiaLive.com was awaiting a response from ZEE Network.

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