ZEE UK leaves viewers guessing with ‘ZEECRET’ campaign


ZEE Network UK has launched a marketing campaign teasing viewers with some sort of secret – cleverly titled ‘ZEECRET’.

As the image shows, the billboard campaign has the following caption: “Discover TV’s best kept ZEECRET” with the date “01.08.17” – the date the “secret” will be unveiled. Its difficult to understand the cryptic message with not many being able to see the faint ‘ZEE Network’ logo behind the date. The advert also displays a website address for viewers to register their

With ZEE Network keeping tightlipped about the “secret”, it must be huge for the company to spend monies on a teaser like this. The 1st August date will be a significant one – not just for ZEE Network but also the UK Asian TV market as a whole. For the first time, ZEE Network channels – ZEE TV, ZEE Cinema, Zing, ZEE Punjabi and &TV will be entering the Sky basic pack, along with Sony Entertainment Television, Sony MAX, Sony SAB TV, Sony Mix, B4U Movies and B4U Music.

While viewers are being kept in the dark about the huge “ZEECRET” – the industry will be questioning ZEE Network’s next move. Any guesses?

Keep it with BizAsiaLive.com for more.

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