ZEE Entertainment Enterprises Limited’s UK operations has launched three HD channels on Virgin Media today.
ZEE TV, ZEE Cinema and Living Foodz have launched simultaneously on EPG 809, 810 and 812 respectively. ZEE Cinema and Living Foodz are available exclusively on Virgin Media, while Sky customers have access to just ZEE TV HD.
“As the home of South Asian entertainment, offering HD channels to our viewers is a part of our ‘future ready’ vision. We are happy to launch the HD versions of our popular brands ZEE TV, ZEE Cinema and Living Foodz with our platform partner, Virgin Media. ZEE Network has inspired and entertained with great content offering and I am confident that our viewers will love the superlative viewing experience on HD as well,” said Neeraj Dhingra CEO – Europe.
The launch of the HD channels have also resulted in the exit of ZEE Punjabi from the UK market. The channel has been replaced by Living Foodz on EPG 812.