As revealed first on BizAsiaLive.com, ZEE Network UK has confirmed it will be shutting down three channels on linear platforms later this month.
&TV, Zing and Living Foodz will be available exclusively on its digital platform, ZEE5 from 1st June 21019 – marking the end of an era of three iconic channels. The broadcaster has already shifted some of the flagship shows from each channel to its main service, ZEE TV.
Archana Anand, Chief Business Officer-ZEE5 Global said, “&TV, Zing and Living Foodz are hugely popular amongst South Asians in the UK. With carefully curated, compelling content, these channels have had a strong appeal among the diaspora audience that remains deeply connected to India via its love for Indian food, music and movies. As a global OTT platform with the largest width and depth of Indian content across languages. ZEE5 caters to this same audience and beyond, and we are thrilled to have these as exclusive channels in our content bouquet for our UK viewers.”
Aditya Thakur, CEO – ZEE5 EU/UK said, “As niche channels, &TV, Zing and Living Foodz have always had a discerning audience that is increasingly watching content online. Recognizing this, we wanted to give this audience the freedom to access their favourite shows on any device, whenever and wherever they want so it made perfect sense to have them available exclusively on ZEE5. With the growing number of people online today, this move will only help us reach newer audiences for these channels. We’re also in parallel strengthening our flagship linear channels ZEE TV and ZEE Cinema through an expanded content lineup, which will help us further build out our linear audiences.”
The news today will see ZEE UK downsize its network in the UK with focus on just ZEE TV and ZEE Cinema on linear platforms.