ZEE TV has unveiled its new branding at the ZEE Rishtey Awards 2014.
In an exciting development at the awards show, ZEE TV announced an evolution in its core proposition from Ummeed Se Saje Zindagi۪ to Har Lamha Nayi Ummeed۪ and ZEEL MD & CEO Mr. Punit Goenka unveiled an all-new, vibrant and dynamic brand packaging that resonates with its core ethos, while staying relevant to the changing palate of its loyal audiences.
Speaking on the new packing, ZEE TV business head Pradeep Hejmadi said, “ZEE TV۪s core proposition of Ummeed se saje Zindagi۪ was about a celebration and vindication of a woman۪s emerging beliefs and a reflection of her changing hopes, dreams and optimism. This essence was embodied by each of our protagonists who emerged as role models and harbingers of hope for the masses. In that sense, ZEE TV will always stand for Ummeed. It is the articulation that will change to reflect the changing times. Today, with India poised for growth, there is a feeling of a new hope, every moment۪. Zee TV۪s new slogan Har Lamha Nayi Ummeed۪ captures this spirit and its brand philosophy as also its content will reflect the same!
The new packing is designed and developed by design studio Les Telecreateurs. ZEE TV۪s aqua blue logo now makes way for a deeper shade of blue, lending it a stronger, more dynamic edge. The new motif of the packaging is a spinning top, originally derived from the left top portion of the Z۪ itself. It spins, taking the form of a beautiful flower-like element. Here, each spine is perceived as a new lamha. Every show of ZEE TV is a new lamha, a new emotion, a new sense of exuberance, a new cherishable moment. And from this thought stems the new brand slogan Har Lamha Nayi Ummeed۪. The color scheme of the new packaging is further fine-tuned to a strong blue for weekday fiction shows evoking the faith and trust of our viewers, yellow for weekend fiction signifying warmth and optimism, orange for weekend non-fiction that stands for cheer, confidence and celebration. The red packaging for movies and events represents excitement and youthful energy, added Hejmadi.
In Video: New brand video of ZEE TV