ZEE TV UK has confirmed that it will be broadcasting shows from sister channel, ZEE Punjabi, in an effort to lure viewers from its rivals.
Starting from Monday 6th April, ZEE TV UK will launch a 60-minute strand in which it will air Punjabi dramas ‘Heer Ranjha’ and ‘Kamli Ishq Di’ at 15:00 and 15:30 respectively.
ZEE TV UK is hoping that it will be able to claw away some of the viewers from rival PTC Punjabi. It is worth noting that PTC Punjabi has been performing strongly with its Gurbani and reality shows.
ZEE Punjabi launched in India in January 2020 and has proved a huge success with its initial numbers.