In quite an innovative move, ZEE TV’s flagship weekend show ‘Sa Re Ga Ma Pa’ aired a special segment featuring a reference to its ZEE TV UK sponsors.
The episode, which aired on Sunday, saw host Aditya Narayan call up contestant Sanjana and award her a prize on behalf of its UK sponsors.
This was the first time a UK Asian broadcaster has carried out such an initiative.
It is worth adding that ‘Sa Re Ga Ma Pa’ has attracted the most sponsors for an existing Asian TV show.
‘Sa Re Ga Ma Pa’ airs weekends at 16:30 and 21:30.