ZEE TV to launch interactive game show ‘Lagao Boli’ in India

ZEE TV has announced its partnership with Viaan Industries Limited for a unique, live interactive game show in India called ‘Lagao Boli’. It is worth mentioning that Viaan Industries Limited is helmed by Raj Kundra and Shilpa Shetty Kundra.

The show will give viewers a chance to bid live for a new car or other products from their homes via the ‘Lagao Boli’ mobile app. ‘Lagao Boli’ is hosted by Paritosh Tripathi and Anita Hassanandani. The hosts will also be talking to celebrities on a weekly basis.

“Viaan Industries Limited is excited to present to television audiences the second season to India’s first live game show to be aired from 18th August 2019 on India’s leading entertainment channel Zee TV. In this live game show format, the audience has an opportunity to take home a brand new car every week. LagaoBoli is a 24/7 app bidding platform where people can bid and buy brand new products at up to 90 per cent off their retail prices. Our partnerships with leading media and entertainment companies – both domestic and global, gives us the necessary momentum to continue our efforts towards establishing a strong presence in the gaming, licensing and animation space in the years to come”, commented Raj Kundra, CMD, Viaan Industries Ltd.

“In the course of our experimentation with new formats, we came across LagaoBoli – a unique concept developed by Raj Kundra and Shilpa Shetty Kundra’s Viaan Industries that involves and includes viewers sitting back at home in a live interactive game show. The proposition of winning cars and other expensive products week on week at throw-away prices through the concept of reverse bidding where the lowest unique bid walks away with the product is bound to create excitement amongst our audiences”, said Aparna Bhosle, ZEE TV Business Head.

‘Lagao Boli’ will air on ZEE TV every Sunday at 18:00 from 18th August 2019.