ZEE TV UK will be extending its weekday lifestyle show ‘ZEE Companion’ from 30 minutes to 60 minutes from next week.
BizAsia can confirm that the “advice-related” show, hosted by Natasha Asghar and Anjali Kusre will air between 18:00 – 19:00. The decision on time slot has been taken to avoid disrupting daily fictions, which broadcast after 19:00. The daily news bulletin from ZEE News at 18:00 will be shifted to a new time slot.
‘ZEE Companion’ is the first daily live show being aired on a major UK Asian TV network out of Star TV, Sony TV and Colors. While some of the smaller Asian UK channels have attempted live advice or discussion shows, the output quality of ‘ZEE Companion’ is what makes it stand out from the rest. The channel claims to receive record amount of calls for its star-related ‘phone-in’ episodes but regular health and lifestyle episodes also are said to be doing exceptionally well.
ZEE Network Europe CEO, Mr. Neeraj Dhingra said, We have received overwhelming response for the show since its launch. We have regularly received record high number of calls which confirms how much people are enjoying the show and their faith in our guests۪ expert guidance. Considering that the show helps people find solutions to their problems, it makes perfect sense to extend the show۪s time and connect more number of viewers to experts.
‘ZEE Companion’ broadcasts live from ZEE TV’s new London studios. A new presenter for the show is also expected to be unveiled soon.