ZEE TV is pulling another one of its least performing shows ‘Har Ghar Kuch Kehta Hai’ to ensure it continues to lead the way in the Hindi GEC fight in India.
The troubled drama, which launched with much fanfare in August last year is being axed next month to make way for another family affair – details of, which will be announced shortly.
Pearl Shahi, ZEE’s creative head confirms to TellyChakkar that the show is going off-air. She says, “Yes, the show is going off-air as it is not doing well. The show is not getting the expected TRPs. We will be introducing a new show as its replacement. We do not want to lose out on GRPs of our channel. We had given notice to the producer Sheel Kumar a month ago.”
ZEE TV has recently witnessed a surge in ratings in India, which it doesn�۪t want jeopardised with any type of weak property. Earlier this month it was confirmed, ZEE TV will also be axing ‘Ardhangini’ due to its faltering ratings.