ZEE TV has confirmed that it is seeking carriage on the
UK’s digital terrestrial platform. Sanjay Pathak, head
of marketing for ZEE TV in the UK, told Pay-TV Today,
“Yes we are, and we are on the verge of signing a
contract.” However, he declined to say with which
company the deal would be signed, ONdigital or SDN, to
both of whom spare capacity is at a premium.
Although Pathak said it was “very difficult to say how
many new subscribers we can get from this move,” he was
upbeat, adding, “But it is worth our while to go onto
this platform so we are doing it.” Information courtesy
of ON Technical.