ZEE TV releases a heart-warming video message on Women’s Day

BizAsia Correspondent



As the world celebrates the spirit of being a woman on International Women’s Day, ZEE TV has released a touching video that acknowledges how each of its women protagonists is inspired by real women in society, traversing their own individual journeys in their own unique ways.

From Preeta to Prachi, Lakshmi to Paragi, meet to Diya & Niyati to Krisha and Kashi, each of the channel’s leading ladies is a reflection of the constantly evolving face of Indian womanhood.

Through their individual narratives, each of them represents the strength, the resilience, the drive, the ambition, and yet the cultural rootedness of the Indian woman. It is this proximity to the Indian woman that makes each of Zee TV’s leading ladies extremely relatable and aspirational for countless women in society. It is a classic case of reality inspiring art and art in turn inspiring reality.
Like the caption to Zee TV’s video message reads:

Aap hi se lekar seekh aur hausla, humne buni hai apni kahaaniyaan.
Har kadam par nayi misaal banne ke aapke jazbe ne, iss kutumb ko mazboot hai banaya, kyunki hamara har kirdaar hai aap hi ka aaina. Aapke iss khaas din par poore Zee kutumb ki taraf se Happy Women’s Day.